Program Branding

This page was developed as a resource for our replication partners. Our partners have an important role in amplifying and protecting our brand. We ask that partners follow our brand guidelines.

We’ve developed downloadable tools and assets to support our national recruitment efforts, available at the bottom of this page. 

If you have questions or need additional resources we’re here to help.
Contact Darcie Moore at [email protected]

 

Logos

Our program logos have a consistent design to create strong brand awareness. The shared icon represents moving forward and taking action; the two shades of color represent the partnership that is so central to our work.

These marks should be used in their entirety and never cropped or recreated manually. All programs have a unique color palette that can be applied to brand elements such as icons, brand shapes, fonts, etc. 

Note: The logos displayed on the right are low resolution. High resolution files in several formats are available for download at the bottom of this page. 

Logo Lockups

The program logo and AmeriCorps logo should appear on recruitment materials, media releases and your website. Whenever possible, use the AmeriCorps/Program lockup files provided for download at the bottom of this page. The spacing in the logo lockup follows AmeriCorps guidance and should not be adjusted. 

Minimum Size

In promotional materials, the program logo should always be the larger than other logos like your organization or funder logos. When using the program logos or lockups, please adhere to these minimum sizes in print applications.

 

The minimum size of the Reading Corps logo is .3″ tall.

 

The minimum size of the MathCorps logo is .3″ tall.

 

The minimum size of the Early Learning Corps logo is .37″ tall.

 

The minimum size of Americorps/Program Lockups is .4″ tall.

Clear Space

Required clear space is built in to the logo file. Clear space around the logo is equal to the height of the first letter of the program name or the “A” in “AmeriCorps” on all sides.

Typography

Our two main fonts, Filson and Poppins are both available through Adobe fonts.
Nonprofits are eligible for free access to Adobe Fonts through Adobe Express.  Register Here.


Filson

Filson was chosen for its open, friendly lift at the end of characters. Reserve Filson for larger messages.

Filson in Adobe Fonts

Poppins

Body copy should be set in Poppins, an Adobe font. Poppins has several weights available for free with an Adobe subscription. The standard block of copy should be set in Poppins Regular, 9 pt type over 12 pt leading.

Poppins in Adobe Fonts

Century Gothic

Century Gothic is an alternative that will work on Mac or PC. It is also the alternative font for AmeriCorps. Headlines should be set in bold. Body copy should be set in regular.

Colors and Gear

Each program has its own unique color palette that includes primary and accent colors. Additional colors should not be added to these options. Blending the program colors with your own organization’s colors will dilute the awareness of these national programs.

NOTE: Never use a program logo on an accent color.  Only apply it to a main color.

Reading Corps Colors

 


PRIMARY RED
PANTONE: 3556C     CMYK: 0 81 80 1     RGB: 253 47 50     HEX: FD2F32

PRIMARY DARK RED
PANTONE: 1805C     CMYK: 0 82 78 28     RGB: 184 33 40     HEX: B82128

ACCENT YELLOW
PANTONE: 114U     CMYK: 0 4 92 0     RGB: 255 217 74     HEX: FFD94A

ACCENT AQUA
PANTONE: 2399U    CMYK: 89 0 43 0     RGB: 0 176 165     HEX: 00B0A5

ACCENT PINK
PANTONE: 218C     CMYK: 4 72 0 0     RGB: 253 47 50     HEX: FD2F32

Reading Corps Gear

The white Reading Corps logo should be used on red apparel for members. Either the brand’s primary red or the dark red color may be used. Per federal regulations, apparel must include the AmeriCorps logo and the AmeriCorps logo must be worn daily.

If you are concerned about how red apparel would work in your community, contact the Managing Director to seek approval to provide apparel in an alternative color (dark gray).

When using gray apparel, either a white or black program logo may be used (based on what will provide the highest amount of contrast).

Math Corps Colors

PRIMARY BLUE
PANTONE: 2387C     CMYK: 91 66 0 7     RGB: 21 80 237     HEX: 1550ED

PRIMARY DARK BLUE
PANTONE: 289C     CMYK: 74 44 0 74     RGB: 17 37 66     HEX: 112542

ACCENT YELLOW
PANTONE: 114U     CMYK: 0 4 92 0     RGB: 255 217 74     HEX: FFD94A

ACCENT AQUA
PANTONE: 2399U    CMYK: 89 0 43 0     RGB: 0 176 165     HEX: 00B0A5

ACCENT ORANGE
PANTONE: 2013U     CMYK: 0 33 100 0     RGB: 255 159 36     HEX: FF9F24

Math Corps Gear

The white Math Corps logo should be used on blue apparel for members. Either the brand’s primary blue or dark blue color may be used. Per federal regulations, apparel must include the AmeriCorps logo and the AmeriCorps logo must be worn daily.

If you are concerned about how blue apparel would work in your community, contact the Managing Director to seek approval to provide apparel in an alternative color (dark gray).

When using gray apparel, either a white or black program logo may be used (based on what will provide the highest amount of contrast).

 

Early Learning Corps Colors

PRIMARY YELLOW
PANTONE: 109C     CMYK: 0 20 100 0     RGB: 255 203 5     HEX: FFCB05

PRIMARY DARK YELLOW
PANTONE: 7555C     CMYK: 0 26 92 14     RGB: 220 163 18     HEX: DCA312

ACCENT PURPLE
PANTONE: 2370C     CMYK: 60 71 0 42     RGB: 59 13 148     HEX: 3B2B94

ACCENT AQUA
PANTONE: 2399U    CMYK: 89 0 43 0     RGB: 0 176 165     HEX: 00B0A5

ACCENT ORANGE
PANTONE: 2013U     CMYK: 0 33 100 0     RGB: 255 159 36     HEX: FF9F24

Early Learning Corps Gear

The black Early Learning Corps logo should be used on yellow apparel for members. Either the brand’s primary yellow or dark yellow color may be used. Per federal regulations, apparel must include the AmeriCorps logo and the AmeriCorps logo must be worn daily.

If you are concerned about how yellow apparel would work in your community, contact the Managing Director to seek approval to provide apparel in an alternative color (dark gray).

When using gray apparel, either a white or black program logo may be used (based on what will provide the highest amount of contrast).

 

Photography

Members must wear branded apparel for any photography or videography. Whenever possible, the program logo should be visible in photos posted online.

To assist with promotion, a small library of photographs is provided for download below.

Websites

The program logo(s) should be immediately visible on all web pages pertaining to the program and should be used in conjunction with the AmeriCorps logo.

Social Media

When setting up social media accounts, use the full program name. If space is limited, abbreviate your state name rather than the program for example: @MNReadingCorps, not @MNReadCorps.

#readingcorps, #mathcorps and #earlylearningcorps are the preferred hashtags. If space permits, #AmeriCorps or other national hashtags can be used.

Boilerplate

The following language was developed for use as short “about us” statements.  The language should be included in all press releases, presentations and media advisories. Please remember that abbreviating the program names is NOT permitted. Always use “Reading Corps” not “RC”.  

Copy and paste the appropriate boilerplate from below to use in your materials. 

AmeriCorps

AmeriCorps, the federal agency for volunteering and national service, provides opportunities for Americans to serve their county domestically, address the nation’s most pressing challenges, improve lives and communities and strengthen civic engagement. Each year, the agency invests more than $800 million in grants to local nonprofit, community, tribal and state organizations; places more then 250,000 AmeriCorps members and AmeriCorps Seniors volunteers in intensive service roles; and empowers millions more to serve long-term, short-term, or one time-volunteers. Learn more at AmeriCorps.gov.

Condensed Version:

AmeriCorps is the federal agency connecting individuals and organizations through service and volunteering to tackle the nation’s most pressing challenges. Learn more at AmeriCorps.gov.

Combined

Reading Corps, Math Corps and Early Learning Corps are evidence-based AmeriCorps programs dedicated to helping all children become strong learners. Tutors placed in local schools, work one-on-one or in small groups with students to help improve their skills. Rigorous third-party evaluation has consistently shown that students who have Reading Corps, Math Corps and Early Learning Corps make greater gains and faster progress. Building on success in Minnesota, the programs are replicated nationally in 14 states and the District of Columbia. Learn more at readingandmath.org 

Reading Corps

Reading Corps is an evidence-based AmeriCorps tutoring program dedicated to helping all children become strong readers. Tutors placed in local schools, work one-on-one or in small groups with students to help improve their skills. Rigorous third-party evaluation has consistently shown that students who have Reading Corps make greater gains and faster progress. Building on success in Minnesota, the program is replicated nationally in 13 states and the District of Columbia. Learn more at readingandmath.org 

Math Corps

Math Corps is an evidence-based AmeriCorps tutoring program dedicated to helping students build strong foundational math skills. Tutors placed in local schools, work with pairs of students to help improve their skills. Rigorous third-party evaluation has consistently shown students who have Math Corps make greater gains and faster progress. Building on success in Minnesota, the program is replicated nationally in 7 states and the District of Columbia. Learn more at readingandmath.org 

Early Learning Corps

Early Learning Corps is an evidence-based AmeriCorps program dedicated to helping all children become ready for kindergarten. Tutors are placed in preschool classrooms where they work with students to help build early literacy and numeracy skills. Rigorous third-party evaluation has consistently shown that students who have Early Learning Corps outperform their peers. Building on success in Minnesota, the program is replicated nationally in 10 states and the District of Columbia. Learn more at readingandmath.org. 

Downloadable Tools

Social Media Assets

Social media assets are available for download in our site toolkit.

Basic Flyers

To help your team, we can provide flyers customized with your logo, contact information, apply by deadlines and member benefits at no cost. For more substantive edits, design charges will apply. For more information, please contact Darcie Moore

Cyan outlines indicate editable areas.

Banner Stands

These retractable tabletop banner stands are designed for tabling at indoor events. The art files are designed to fit the Expo Pro 24″ available from BannerstandPros.com. Our team is happy to help you edit the design to include your organization’s logo and URL at no cost. For more substantive edits, design charges will apply. For more information, please contact Darcie Moore

Download Reading Corps Banner Stand

Download Math Corps Banner Stand

Download Early Learning Corps Banner Stand

Download All Education Programs Banner Stand

Tablecloths

These table cloths are designed to help you stand out when tabling at events. The art files are designed for 8 foot tables and can easily be customized to include your organization’s logo at no cost. For more substantive edits, design charges will apply. For more information, please contact Darcie Moore

Download Reading Corps Tablecloth

Download Math Corps Tablecloth

Download Early Learning Corps Tablecloth

Download Combined Education Programs Tablecloth

Toolkits

Looking for more resources? Our online toolkits include site-based tools including social media posts, newsletter blurbs, letter to the editor templates and more!

Visit the Toolkit!

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