This page was developed as a resource for our replication partners. Our partners have an important role in amplifying and protecting our brand. We ask that partners follow our brand guidelines.
We’ve developed downloadable tools and assets to support our national recruitment efforts, available at the bottom of this page.
If you have questions or need additional resources we’re here to help.
Contact Darcie Moore at [email protected]
Our program logos have a consistent design to create strong brand awareness. The shared icon represents moving forward and taking action; the two shades of color represent the partnership that is so central to our work.
These marks should be used in their entirety and never cropped or recreated manually. All programs have a unique color palette that can be applied to brand elements such as icons, brand shapes, fonts, etc.
Note: The logos displayed on the right are low resolution. High resolution files in several formats are available for download at the bottom of this page.
Our two main fonts, Filson and Poppins are both available through Adobe fonts.
Nonprofits are eligible for free access to Adobe Fonts through Adobe Express. Register Here.
Colors and Gear
Each program has its own unique color palette that includes primary and accent colors. Additional colors should not be added to these options. Blending the program colors with your own organization’s colors will dilute the awareness of these national programs.
NOTE: Never use a program logo on an accent color. Only apply it to a main color.
Members must wear branded apparel for any photography or videography. Whenever possible, the program logo should be visible in photos posted online.
To assist with promotion, a small library of photographs is provided for download below.
The following language was developed for use as short “about us” statements. The language should be included in all press releases, presentations and media advisories. Please remember that abbreviating the program names is NOT permitted. Always use “Reading Corps” not “RC”.
Copy and paste the appropriate boilerplate from below to use in your materials.